Davao’s homegrown taxi hailing application, Hirna, is launching in Cagayan de Oro City as well as in Iligan City this April, helping break down a monopolistic environment in the ride-hailing industry with its zero-booking fee service that maximizes existing taxi fleets.

“Cagayan de Oro and Iligan are our first expansion areas outside of Davao, consolidating our market stronghold in Mindanao. Expect more cities joining the rapidly growing hirna family in the next few weeks,” said Francisco Coco Mauricio, hirna Mobility Solutions, Inc. Managing Partner.

Hirna will go live in the two cities within the first half of May after its April 26 Iligan launch and April 27 CDO launch. “With three key cities now on board, Hirna aims to give Pinoy commuters a viable option in ride-hailing that breaks free from the monopolistic status quo,” said Mauricio.

Hirna will partner with the recently established Cagayan de Oro Taxi Operators Associations (CDOTOA), which boasts the membership of 40 major operators representing over 50 percent of the city’s active taxi units. There are now 1,700 active Hirna taxis ready to service both CDO and Iligan. “We are honored to work with the taxi operators and drivers of CDO and Iligan as our partners in serving the public,” said Mauricio.

“What we bring to CDO and Iligan as we begin our expansion from Davao to the rest of the country is fair competition that provides more passenger options and results in a healthy and innovative transport industry for all stakeholders,” said Mauricio.

He explained that Hirna’s business model maximizes existing taxi fleets to avoid clogging streets with new cars and ensure less waiting time for commuters. Hirna does not charge drivers transaction fees to drivers which often eat up most of their income.

The app is also unique for offering a 24/7 customer service support to answer queries and even assist passengers with no smartphones book a ride. It includes LTFRB hotline numbers in the app to give passengers the ability to contact the agency for any queries or complaints.

The Hirna app can be downloaded from both iOS App Store and Google Playstore for Android phones. Contact the customer hotline numbers 09171114888 and 09992214888 for any inquiries.

Mike A.
Author: Mike A.